Privacy Notice

Last updated:

This Privacy Notice describes how personal data are collected, used, stored, and protected on the website EraGene (https://eragene.com), in accordance with applicable data protection laws, including the Mexican Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and principles derived from the General Data Protection Regulation (GDPR).

1. Scope and Users

This website is accessible globally. By using EraGene, users acknowledge and accept the practices described in this Privacy Notice.

2. Personal Data Collected

EraGene may collect the following personal data:

  • Directly provided data:
    • Name
    • Email address (via contact forms)
  • Automatically collected data:
    • Cookies and usage data generated through Google Analytics
    • Cookies related to Google AdSense
    • Technical cookies used for user sessions, login functionality, and unique visit identification

No payment or financial information is collected.

3. Purposes of Data Processing

Personal data are processed exclusively for the following purposes:

  • Responding to user inquiries submitted through contact forms
  • Generating internal statistics to improve website quality, structure, and content
  • Analyzing user traffic and behavior to guide content editing and optimization
  • Preparing for potential future website monetization through advertising services

No automated decision-making with legal or significant effects on users is performed.

4. Use of Cookies and Tracking Technologies

EraGene uses cookies for technical functionality, analytics, and advertising purposes. Users may manage or disable cookies through their browser settings; however, certain website features may be affected.

5. Third-Party Services and International Transfers

Personal and usage data may be processed by third-party service providers, limited to:

  • Google Analytics (analytics and performance measurement)
  • Google AdSense (advertising services)

These services may process data on servers located outside Mexico, including in the United States. Such transfers are conducted in accordance with applicable data protection safeguards.

6. Data Retention

  • Personal data provided via contact forms are retained only as long as necessary to address the user’s request or maintain communication.
  • Session-related and analytics data are retained only for the duration defined by the relevant service or while the session remains active.

7. User Rights

Users may exercise the following rights at any time:

  • Rectification: Request correction of inaccurate or incomplete personal data
  • Deletion: Request deletion of personal data when legally applicable

Requests must be submitted via email to miguelrvaldovinos@gmail.com. Identity verification may be required before processing the request.

8. Data Security

Reasonable administrative and technical measures are implemented to protect personal data against unauthorized access, loss, misuse, or alteration.

9. Changes to This Privacy Notice

EraGene reserves the right to modify this Privacy Notice at any time. Updates will be published on this page and become effective upon posting.

If you have any questions regarding this Privacy Notice or the processing of personal data, please contact: miguelrvaldovinos@gmail.com